The Star Shines again in Bethlehem (A Estrela volta a brilhar em Belém)
With the motto ‘The star shines again in Bethlehem!’, the National Lottery (Santa Casa da Misericórdia) launched an action and communication campaign to promote the biggest Christmas Lottery prize ever — €12 million.
Next to the Torre de Belém (Tower of Bethlehem) numerous family entertainment events were held, where we highlighted a massive star that shone for all visitors.
The event included one of our Oval transparent tents where the audience could comfortably watch shows or purchase the famous Christmas Lottery tickets.